Gartner estimates that every 9,999 consumer mobile apps out of 10,000 fail! The advisory firm classifies the cause of failure into three primary categories – software development issues, execution issues, and marketing & support issues.

The numbers aren’t that different for the web apps either. The fact that the odds of success translate to 1 in 10,000 in the digital space means that every digital business faces an almost insurmountable challenge before them. If that’s not the wakeup call that the digital industry needed to change itself, then nothing else probably will.

So, how do you conquer these staggering odds?

Well, for starters, your app strategy must be optimized and primed for success at every step of the way – customer research, design, development, maintenance, and future upgrades. A sliver of complacency or a smidge of UX woes in the app is “ruthlessly” punished by the customers. Sounds excessive, refer to the success ratio again.

The stakes are high, the customers are unforgiving, and the odds are stacked against us. These extraordinary challenges demand an equally exceptional and honestly an innovative approach if we plan to tilt the odds of success in our favor.

And Vitec’s 360° Software Development Partner approach is all about making you the 1 in 10,000.

Why 360° Partner Approach?

The traditional app development process is linear – it begins with customer research, which leads to development, and finally ends in the launch. Some basic maintenance contracts may be involved, but this is how most apps are developed. It is also a surefire approach to make your app obsolete as trends change and customer preferences evolve.

With the 360° Software Development Partner approach, Vitec transforms this liner app development process into a loop and empowers businesses to become dynamic. And we stand by you through every step of the way. We position ourselves as your partner – we will help you to find solutions to the present challenges to keep you viable in the future.

This four-part blog series will take you through each step of our approach. The first step is customer empowerment using content.

3 Pillars of Content

Our content plan puts you – the customer – at the left, right, and center of our 360-Degree Digital Partner strategy. It brings you up to speed on three aspects of app development that are critical to your success. It gives you actionable insights that will help you make more informed decisions; decisions, which will have a far-reaching impact on your success.

Let’s take a closer look at how we will realize our goals using the 3 pillars of our content plan.

1. Demystifying Software Development

Vitec GmbH has discovered that transparency forms the core of every successful software development project. It is one of the key factors that help both the client and the development team to set up unambiguous, precise, and time-bound project management goals to bring the project to fruition

However, it’s not enough to merely provide software development information to the client. The information should be presented in a relatable, insightful, and actionable manner to complement decision-making.

Vitec follows an agile project concept and planning methodology that accelerates software development while sustaining the quality of delivery in a timely manner. We describe our development methodologies, engagement models, delivery models, and the various technologies we use for app development to our clients upfront.

Besides providing you general overviews of these resources, we also share in-depth insights, including necessary dependent resources, pros and cons of various resources, development timeframes, approximate budget allocations, and more.

Our handpicked portfolio of work also helps you see, understand, and experience the outcome of the various inputs that went into creating them. This information should help you make more informed decisions on what your app and app development needs.

Finally, we will guide you in finalizing the technologies, other resources, development timelines, budget estimates, and development phases for your project.

Outcome: You Get a Better Understanding Of The Challenge At Hand

2. How We Can Help – Understanding Our Services

A mobile or web app development project encompasses multiple services spanning both technological and non-technological services. Here’s a quick overview of all the services involved in an app development project:

1. Putting a Plan in Place

Vitec operates on a time-tested belief: if we do it correctly once, we won’t have to reinvent it.

Many software developers often build apps without giving a second’s thought to the feasibility or practicality of customer ideas or requirements; they implement them without question. At Vitec, we deep-dive into each of our customers’ project requirements and analyze their feasibility, usefulness, and usability to offer you expert advice that can improve your app’s effectiveness.

We also make sure that all digital, legal, and cyber-security standards are implemented at the planning stage so that they get high priority in the initial development phase.

2. Visualizing Your Product (UX/UI)

We marry design aesthetics with app functionality to deliver highly immersive, useful, and intuitive user experiences. So, design and functionality do not come at the cost of one another but complement each other.

During the UX/UI phase, our creative designers transform your app requirements into practical, intuitive, and captivating designs that keep your users coming back. This phase is generally characterized by the creation of wireframes and mockups of your app screens and flows.

These designs allow businesses to visualize their app before development and make changes to it as they deem fit.

3. Picking Out the Platform

Once the design is finalized, frontend and backend developers work on their respective sides of the app architecture. Depending on the app and its purpose, Vitec will employ native, cross-platform, or hybrid app development technologies to create a naturally tailored, highly immersive app that fulfills its intended purpose.

Our app development services make sure that the app experience meets the user expectations and client requirements perfectly.

4. Developing Your Website

Whether you need a simple static website, a large dynamic website, or a custom web app, we will help you navigate the various technologies, understand your user needs thoroughly, know where your competitors stand, and develop a website strategy that complements your brand image.

With our help, you’ll chart out a comprehensive website strategy that’s in line with your business goals and fuels your growth.

5. Setting a New Industry Standard

Our 360-degree support services are lightyears ahead of the standard IT support services. The latter typically encompasses maintenance, support, server monitoring, incidence management, bug fixing, and so on. On the other hand, our services also include feature improvements, timely upgrades, UX improvements, feature additions, and other enhancements that will keep your app useful, relevant, and up to date on the latest trends in your industry.

We make sure that your users never fall out of love with your digital product.

Altogether, we work with you as a 360° Partner to design, develop, maintain, improve, and prime your digital product for success.

Outcome: We Give You a Game Plan to Solve the Challenge & Evolve

3. Enabling You to Build a Better Digital Product

The afore mentioned Gartner study identifies Execution Pitfalls as an entire category of reasons for the failure of apps.

It’s disheartening to learn that several entrepreneurs and businesses have brilliant product ideas but fail only because of execution issues. While it’s nearly impossible to always make the right business decisions in a highly dynamic competitive environment, there is a method to this “madness!”

Proactive initiatives like demand prediction, in-depth customer research, effective monetization strategy, streamlined project management, efficient resource utilization, and frequent launch of new and exciting features, help fuel your app’s popularity, usability, and user base.

Vitec is embarking on a mission to educate entrepreneurs and businesses on how successful businesses used our services to launch high-impact apps that continue to fuel their growth. We will dissect some of the products in our portfolio, analyze the factors driving their adoption and usability, and lay them bare before you.

We will also reveal our experiences and best practices employed during the development and maintenance of these products so that you get a deeper understanding of what makes successful products just that.

Outcome: We Highlight Future Challenges & Our Expertise Is At Your Disposal

Success is All About Choosing the Right Companions on The Way

Your success is at the heart of all our operations. That is the reason we tested our strategies on ourselves before offering them to you.

We embarked on our new transformational journey to make our website more customer-friendly, more customer-centric, and more customer-driven, and we invite you to observe. Discover our methodologies, processes, best practices, and decision-making (both strategic and tactical). Explore everything from various technologies to project management techniques, their pros and cons, their suitability, and their effective implementation to realize our objectives.

We are sure that our 360° journey will inspire you to take a closer look at the risks and complement your product strategy with appropriate strategies that will maximize its chances of success.

We are excited to start this journey with you. Are you?