Vitec Visual

Idea

Die Friedliche Geburt was founded on the belief that childbirth does not have to be defined by fear and pain.After experiencing difficult births herself, the founder Kristin turned her personal journey into a mission to help women experience childbirth as peaceful, self-determined, and positive.The goal was to create a digital platform that guides expecting mothers through pregnancy using proven methods such as meditation, hypnosis, podcasts, and structured online courses - accessible anytime, anywhere, even offline.

Solution

We redesigned the entire user journey and built a cross-platform mobile app that delivers Die Friedliche Geburt's content in a calm, reliable, and scalable way.The solution combines offline-capable audio and video content, structured learning modules, live sessions, and subscription logic into a single coherent system. A custom WordPress backend enables efficient content management, while the mobile apps ensure a focused, distraction-free experience during pregnancy and even during childbirth itself.

Key components

User registration Guest mode Subscriptions Audio & video playback Offline downloads Calendar tracking Live sessions Push notifications Admin panel Analytics

Development Process

Step 1

Requirements & Product Concept

Step 2

Peaceful UX & Design

Step 3

Implementation

Step 4

Agile Quality Assurance

Step 5

Deployment & Operation

01Requirements & Product Concept

Together with our partner, we translated the existing concept into a clear mobile-first product vision. User needs were converted into structured user stories and a prioritized feature set. A key focus was moving from a website-based solution to a native-like mobile experience.

02Peaceful UX & Design

We collaborated with a Berlin-based design agency to create a calm, warm, and trustworthy user experience. Design sprints were used to iterate each feature and user flow. Every decision was validated against the emotional needs of expecting mothers.

03Implementation

The app was built using Flutter with a structured MVVM architecture. Special focus was placed on offline access, dependency management, and dynamic interfaces for different user types. This ensured long-term maintainability while keeping the app simple to use.

04Agile Quality Assurance

Offline behavior, caching, and performance were tested continuously. A closed beta with existing users helped uncover real-world issues. Feedback was incorporated before public release to ensure stability and trust.

05Deployment & Operation

After nine months, the apps were released to thousands of users. We remained responsible after launch, providing continuous support, monitoring, and improvements as part of an ongoing partnership.

Technology & Integration

Product Design

Figma for product redesign and design systems.

Mobile Apps

Flutter for iOS and Android using a single codebase.

Back-End

Custom back-end development for business logic and integrations.

Integrations

Firebase Cloud Messaging (Push Notifications)
Apple App Store In-App Purchases
Google Play In-App Purchases
Social Logins (Google, Apple, Facebook)
Google Analytics
Vimeo Player
Vimeo Live

Main Features

User Registration & Profile Management

The platform supports four distinct user types: guest users, trial users, paid subscribers, and inactive users.

Guest users can explore selected content without registration.
Trial users receive limited access during a 14-day trial period.
Paid users gain full access to all courses, hypnosis, and live sessions.
Inactive users retain access to saved content after pregnancy.

This model ensures inclusivity while supporting long-term retention.

Online Courses

The core online course is structured into four sequential modules designed to guide women step by step through pregnancy preparation. Each lesson includes video and learning material, can be marked as completed, and tracks user progress. All course content can be downloaded and accessed offline, ensuring reliability even in hospitals or low-connectivity environments.

Hypnosis

Hypnosis content is delivered through a custom-designed audio player built for calm and focus. Over 100 hypnosis sessions are available with multiple background music options. Features such as sleep timers, automatic repeats, and offline playback support real use cases during labor, where simplicity and reliability are critical.

Calendar

The integrated calendar acts as a personal diary and activity tracker. Every meditation, podcast, or video session is automatically logged. Users can review past activity by date, add personal notes, and see upcoming live sessions. This feature helps users build routine and reflect on their preparation journey.

Live Sessions

Weekly live sessions are streamed via Vimeo Live exclusively for subscribed users. Participants can ask questions through live chat and receive guidance directly from Kristin. This creates a strong connection between digital content and real human support.

Audio Book

The app includes a standalone audio book that can be purchased via In-App Purchase by any user type, including guests and trial users. It consists of over 40 audio-based chapters focused on childbirth preparation. Each chapter can be downloaded individually and accessed offline. After purchase, the audio book remains permanently available in the app, offering a flexible, narrative-driven alternative to courses and subscriptions.

Main Challenge

The biggest challenge was ensuring performance and responsiveness while relying on a WordPress based backend under increasing user load. The platform had to handle large amounts of content, high traffic peaks, and reliable offline synchronization without degrading the user experience. Standard WordPress setups are not designed for this level of performance demand, especially when media heavy content and mobile usage are involved. We had to carefully analyze bottlenecks, optimize data delivery, and redesign caching strategies while keeping the existing system stable and secure. Achieving scalability without a full rebuild required precise technical decisions and disciplined execution.

What We Learned

We learned that performance issues must be measured, not guessed. Introducing Redis caching, optimizing media assets, and improving local cache handling significantly reduced server response times. Security improvements such as multi step OTP and MFA based registration strengthened overall platform reliability.

Why This Matters for Our Partners

These learnings show how existing systems can be scaled safely without full replacement. Partners benefit from reduced operational risk, improved performance, and sustainable growth for content heavy platforms that must evolve without disrupting users.

Our Advice

If your product relies on rich media and subscriptions, invest early in performance monitoring and offline strategies - they directly impact retention and trust.

Most Special Step

What made this project special was its purpose and context. Die Friedliche Geburt is one of the few digital products actively used during childbirth itself. This demanded an exceptional level of reliability, calmness, and trust. We treated the app not just as software, but as a companion during one of the most important moments in a woman's life. Being the 360° technology partner for such a mission-driven product required full responsibility - technically, emotionally, and operationally. The result is a platform women can rely on when it matters most.

Die Friedliche Geburt

Die Friedliche Geburt - Germany's #1 Birth Preparation

#1

#2

#3

Charlie Kinnett

Idea

Solution

Key components

Development Process