Idea

MacTrade is Germany's largest official Apple retailer, offering a comprehensive range of Apple devices, accessories, and related services.
The existing ecommerce platform needed to be migrated to Shopware 6 to support future growth, modern ecommerce standards, and complex pricing models such as corporate benefits and student programs.
The goal was to build a robust, flexible online shop that could serve private customers, students, and corporate buyers within a single ecosystem.

Key components

Technology & Integration

Product Design

Figma for product redesign and design systems.

E-Commerce

Custom e-commerce solutions and online shop development.

Main Features

• Comprehensive Product Ecosystem
• Corporate Benefit Program Integration
• Student and School Discount Program
• Advanced Payment and Financing Options
• Scalable Promotion and Campaign Management

Comprehensive Product Ecosystem

The MacTrade shop covers the full Apple ecosystem, including iPhones, iPads, MacBooks, desktop Macs, Apple Watch, audio products, Apple TV, and a wide range of accessories.
Products are structured into clearly defined categories and subcategories that reflect how customers naturally browse and compare Apple devices.
Each product detail page provides structured specifications, pricing information, availability, and cross selling recommendations.
This allows customers to quickly understand differences between models while supporting informed purchase decisions for both private and professional buyers.

Corporate Benefit Program Integration

We integrated existing corporate benefit programs directly into the Shopware 6 platform.
Eligible customers can access exclusive pricing through dedicated entry points without duplicating product catalogs or maintaining separate shops.
The solution ensures that corporate pricing rules are applied consistently across the entire product range while maintaining a clean and unified storefront.

Student and School Discount Program

A dedicated education program was implemented to support students, schools, and educational institutions with special pricing conditions.
Eligibility checks and discount logic are handled directly within the shop experience, ensuring a smooth and transparent flow for qualified users.
This feature enables MacTrade to address a key Apple target audience while keeping pricing rules maintainable and compliant with Apple reseller requirements.

Advanced Payment and Financing Options

Multiple special payment providers and financing solutions were integrated to support high value purchases.
Customers can choose from different payment methods and installment options directly in the checkout process.
These payment options reduce purchase barriers for premium devices and contribute significantly to higher conversion rates and average order values.

Scalable Promotion and Campaign Management

The platform enables MacTrade to run seasonal campaigns, special offers, and refurbished product promotions with minimal manual effort.
Promotions can be applied across categories, products, or specific user groups while remaining fully integrated into the checkout flow.
This flexibility allows fast reaction to market demand, Apple product launches, and sales events without compromising system stability or performance.

Main Challenge

Most Special Step

The most special aspect of this project was transforming an existing, business critical ecommerce platform into a modern Shopware 6 ecosystem while revenue growth remained a priority.
Integrating corporate benefit programs, education discounts, and advanced payment providers into one unified system required deep understanding of both Shopware and retail business logic.
The result is a scalable platform that increased revenue by 35% and supports continued growth for one of Germany's most trusted Apple retailers.